SoBe – Case Study

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Client Background

Sobe LogoSoBe Love Bus Tour

Client: SoBe Beverages

Program Type: Multi-Market Product Sampling, Mobile Marketing

Program Overview

We worked with SoBe from 1999 through 2006 to develop the SoBe Love Bus Tours, a relationship even continuing after the company’s acquisition by PepsiCo — if anything, they love us even more today.

Starting with two buses in 1999, we increased the tour to eight buses, two armored cars and four Adrenaline Assault Vehicles, which were customized Chevy Suburban’s.

Execution

Warehousing:
Secured warehousing as needed. SoBe/Pepsi distributors provide product storage. Event materials travel on the SoBe vehicles. Drop shipments of premiums, etc., are made to distributors and tour staff as needed.

Staff Requirements:
We provide manager candidates for SoBe to hire on a seasonal basis. Managers oversee retail sampling as well as sampling at numerous special events that SoBe sponsors. We provide other event staff as needed. For uniforms, all wore client-branded T-shirts and hats.

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