RIM Blackberry – Case Study

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Client Background

rim_blackberryClient: George P. Johnson Company

Program Type: Concert Tour Sponsorship Activation for RIM / Blackberry

Program Overview

John Mayer Concert Tour Promotion


Staff Requirements:
2007 & 2008 Concert Tour Local Team Leaders and Brand Ambassadors work with Touring personnel to set-up and manage The BlackBerry Experience Center. Teams work various demo areas to drive traffic and allow concert fans to experience to Blackberry Curve products and services via hands on demonstrations.

  • Distribute Web Promo Cards and direct concert goers to join Blackberry presents on line community at www.johnmayer.com
  • Offer to capture concertgoers’ “Rock Star” moments in front of the John Mayer backdrop with a Blackberry device
  • Distribute Blackberry Pearl and Blackberry Curve smartphone cards
  • Direct concertgoers to the Experience Centers with in the venue courcourses and encourage passersby to participate in the activities

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