Client Background

Client: PA Lottery
Agency: Entertainment on Location

Program: Themed awareness events
Program Type: Product Awareness & Premium Distribution

Program Overview

We were contracted to distribute free scratch-off instant lottery tickets and premium items at various themed events. Themed events included a holiday mall program with professional Christmas carolers, baseball games with speed pitch and radar, the Super 7 Prize Patrol bus tour, Quinto RV tour and Megamillions tour. Program included branded tents and uniforms, cargo vans, premium items, and warehousing.

Execution

Staff Requirements: We provided Market Managers and local staff to provide entertainment and distribute samples in high-traffic locations that were secured in cooperation with distributors as well as tie-ins with local events.