KMX Energy Drink – Case Study

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Client Background

KMX Energy Drink LogoClient: KMX 
Agency: Surge at DraftWorldwide

Program: KMX Sampling Program
Program Type: Product Sampling

Program Overview

We were contracted by Surge at Draft Worldwide to provide Managers, Sampling Teams and “Thinking Man” actors for product sampling events on College Campuses and surrounding areas using branded SUV’s and box vans.

Execution

Warehousing:
Secured warehousing in each market. Local distributors provided product as needed. Drop shipments of event materials were sent directly to storage facilities. Most supplies were purchased in-market.

Staff Requirements:
We provided 10 Market Managers and up to 6 local staff to per market distribute samples in high-traffic locations that were secured in cooperation with local distributors All staff were uniformed in product-branded T-shirts and hats an d custom sampling carts.

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