KC Masterpiece & Kingsford Edge – Case Study

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Client Background

KC Masterpiece Logo

Kingsford Edge Logo

Kieth Urban Concert Tour

Client: George P. Johnson Company

Program Overview

Concert Tour Sponsorship Activation for Clorox / KC Masterpiece & Kingsford Charcoal

Execution

Staff Requirements: We continue to work with George P. Johnson representatives and the traveling tour personnel providing local Team Leaders and Brand Ambassadors to support the set up and tear down of onsite activities around the VIP Photo / Meet & Greets. Our Brand Ambassadors take photos and distribute samples and collateral. 2009 Tour was 50 dates and current 2010 Tour is 30 dates with in North America between June and October.

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