Client Background
Program Type: Touring Personnel & Product Sampling
Program Overview
We worked closely with Bear Naked’s in-house marketing team during Spring ’07 to recruit a husband & wife team that traveled extensively to retail locations and special events via a custom RV. The couple was eventually hired directly and continued touring for the following year.
Execution
Staff Requirements:
We provide brand ambassadors / product samplers at select events to assist with product sampling. Consumers love this product! Once they taste it, they’re hooked!