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| Program: |
SoBe Love Bus Tour |
| Client: |
SoBe Beverages, Norwalk, CT |
| Agency: |
In-House |
| Dates: |
Spring 1999 - present |
| Program Type: |
Multi-Market Product Sampling, Mobile Marketing |
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We have worked with SoBe since 1999 to develop the SoBe Love Bus Tours, a relationship even continuing after the company's acquisition by PepsiCo -- if anything, they love us even more today.
Starting with two buses in 1999, it currently utilizes eight buses, two armored cars and four Adrenaline Assault Vehicles, which were customized Chevy Suburbans (see SoBe site for vehicle photos and descriptions). |
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 Warehousing
Secured as needed. SoBe/Pepsi distributors provide product storage. Event materials travel on the SoBe vehicles. Drop shipments of premiums, etc., are made to distributors and tour staff as needed.
Staff Requirements
We provide manager candidates for SoBe to hire on a seasonal basis. Managers oversee retail sampling as well as sampling at numerous special events that SoBe sponsors. We provide other event staff as needed. For uniforms, all wore client-branded T-shirts and hats. |
 Event Materials
10' x 10' custom sampling tents with logo-emblazoned sampling tables, point-of-sale (POS) materials and barrel coolers. |
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