Samsung – Case Study

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Client Background

SamsungClient: George P. Johnson Company

Program Overview

We worked with the George P. Johnson Company to provide teams in Los Angeles, Atlanta, St. Louis and New York City for Samsung in conjunction with the Olympic Torch Relay across America.

Preparation began weeks in advance and we sent a representative to the George P. Johnson headquarters in Detroit to help ensure flawless execution.

Consumers were able to see the latest Samsung digital photography equipment and have their pictures taken against a backdrop of ancient Athens. The pictures were immediately printed and given to the consumers.

Execution

Staff Requirements:
We provided one Market Manager/Team Leader and 6 team members per market who assisted with pre-event logistics including securing training locations and helping with setup and tear-down. On event day our teams represented Samsung with enthusiasm throughout the long hours. Record crowds helped make these events a success for Samsung.

Event Materials:
Our teams were outfitted with Samsung branded apparel and distributed promotional materiels including Samsung T-Shirts. The crowds formed long lines waiting to see the digital imagery demonstration and to try their skills at the soccer shoot.

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