RIM Blackberry – Case Study

AdminCase StudiesLeave a Comment


Client Background

rim_blackberryClient: George P. Johnson Company

Program Type: Concert Tour Sponsorship Activation for RIM / Blackberry

Program Overview

John Mayer Concert Tour Promotion

Execution

Staff Requirements:
2007 & 2008 Concert Tour Local Team Leaders and Brand Ambassadors work with Touring personnel to set-up and manage The BlackBerry Experience Center. Teams work various demo areas to drive traffic and allow concert fans to experience to Blackberry Curve products and services via hands on demonstrations.

  • Distribute Web Promo Cards and direct concert goers to join Blackberry presents on line community at www.johnmayer.com
  • Offer to capture concertgoers’ “Rock Star” moments in front of the John Mayer backdrop with a Blackberry device
  • Distribute Blackberry Pearl and Blackberry Curve smartphone cards
  • Direct concertgoers to the Experience Centers with in the venue courcourses and encourage passersby to participate in the activities

Let's get started!

See how Street Teams USA can help with your experiential marketing.

Leave a Reply

Your email address will not be published.

Complete the Captcha to post Time limit is exhausted. Please reload CAPTCHA.