PA Lottery – Case Study

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Client Background

PA LotteryClient: PA Lottery
Agency: Entertainment on Location

Program: Themed awareness events
Program Type: Product Awareness & Premium Distribution

Program Overview

We were contracted to distribute free scratch-off instant lottery tickets and premium items at various themed events. Themed events included a holiday mall program with professional Christmas carolers, baseball games with speed pitch and radar, the Super 7 Prize Patrol bus tour, Quinto RV tour and Megamillions tour. Program included branded tents and uniforms, cargo vans, premium items, and warehousing.

Execution

Staff RequirementsWe provided Market Managers and local staff to provide entertainment and distribute samples in high-traffic locations that were secured in cooperation with distributors as well as tie-ins with local events.

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