Bolthouse Farms – Case Study

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Bolthouse Farms Case Study

Client Background

Bolthouse Farms

Bolthouse Farms was founded in 1915 and is one of the largest carrot producers in the United States. Bolthouse is a leading producer of premium refrigerated products including smoothies and 100% juices.

Update – Summer 2014

Due to the great success of the Fall 2013  campaign, Street Teams USA is currently managing and staffing the Spring and Summer 2014 campaigns throughout the San Francisco and Boston metropolitan markets,. We recently began another campaign in Los Angeles and we’re looking forward to continuing on to more metropolitan markets.

The response has been fantastic and we’re helping to fuel the growth of the Bolthouse Farms brand.

Boston

San Francisco

Los Angeles

Program Overview

Bolthouse Farms tasked Street Teams USA to develop a three-market cold sampling program with guerrilla street teams in San Francisco, Chicago and Miami during the fall of 2013 to run in conjunction with their large outdoor and transit media buys.

The requested experiential marketing services included branded refrigerated box trucks, tents and table skirts, barrel coolers and uniforms, brand ambassadors and team leaders, program management and reporting.

This experiential marketing campaign targeted the “Active Balancer” consumer around health and fitness targeted events and locations.

Execution

Street Teams USA performed an extensive effort to procure and brand refrigerated box trucks, tents and table skirts, barrel coolers and uniforms with in a three-week turn-around.

We created design mock-up’s and within the tight time frame we delivered these great design results:

We worked with closely with Bolthouse Farms to identify the best demographically targeted events and locations in the respective markets. We developed an extensive schedule of various sporting events, races and marathons, fairs and festivals, conventions, and even parades.

We deployed our brand ambassador teams and leaders for 3 to 4 continual weeks per market and we delivered over 75,000 targeted samples and coupons throughout San Francisco, Chicago and Miami.

Here are some of our event photos:

Insight

We completed a great experiential campaign for Bolthouse Farms, surpassed the distribution goals by 50%, and developed a significant brand connection between our client and their consumers.

We greatly enjoyed working with Bolthouse Farms in 2013, and we look forward to more experiential campaigns as we work with them to plan for 2014.

Let's get started!

See how Street Teams USA can help with your experiential marketing.

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