Street Teams USA Case Study
RIM Blackberry
John Mayer Concert Tour
Client: George P. Johnson Company
Program Type: Concert Tour Sponsorship Activation for RIM / Blackberry
Staff Requirements:
2007 & 2008 Concert Tour Local Team Leaders and Brand Ambassadors work with Touring personnel to set-up and manage The BlackBerry Experience Center. Teams work various demo areas to drive traffic and allow concert fans to experience to Blackberry Curve products and services via hands on demonstrations.
- Distribute Web Promo Cards and direct concert goers to join Blackberry presents on line community at www.johnmayer.com
- Offer to capture concertgoers' "Rock Star" moments in front of the John Mayer backdrop with a Blackberry device
- Distribute Blackberry Pearl and Blackberry Curve smartphone cards
- Direct concertgoers to the Experience Centers with in the venue courcourses and encourage passersby to participate in the activities
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