Street Teams USA Case Study
MPA
Client: Magazine Publishers of America
Program Type: PR Stunts
Program Overview:
We hit the streets right in front of Radio City Music Hall, where NBC was meeting with advertisers about the next season's TV lineup. The program's goal was to promote magazine advertising, and make a statement that advertisers should spend their money on magazine ads. Half of the staff handed out flyers, and the other half read magazines in unison in front of Radio City. We repeated the stunt in front of Lincoln Center where ABC was having a similar meeting.
Staff Requirements:
We provided over forty promotional representatives to create a massive presence and subliminally suggest the power of magazine advertising. Our On-Site managers made sure that the team was trained, outfitted, and worked together to present a cohesive message.
Execution:
As with any event, teamwork and a common vision was important to project the desired message. Street Teams USA helped the Magazine Publishers of America promote their image and reach critical decision makers.
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