Street Teams USA Case Study

Bear Naked Granola and Trail Mix

Program Type: Touring Personnel & Product Sampling

Program Overview:
We worked closely with Bear Naked's in-house marketing team during Spring '07 to recruit a husband & wife team that traveled extensively to retail locations and special events via a custom RV. The couple was eventually hired directly and continued touring for the following year.

Staff Requirements:
We provide brand ambassadors / product samplers at select events to assist with product sampling. Consumers love this product! Once they taste it, they're hooked!

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